PR Newswire
10 Oct 2023, 18:01 GMT+10
MELBOURNE, Australia, Oct. 10, 2023 /PRNewswire/ -- UsabilityHub, a leading provider of user experience software, has unveiled a new name, new brand identity, and increased feature set as part of an extensive rebranding initiative.
In 2008, UsabilityHub started as a simple five second test. Led by co-founders Mateja Milosavljevic, Tristan Gamlis, and Nicholas Firth-McCoy, it has since expanded to offer a wide range of usability testing methodologies, boasts a vast participant panel, and has recently added interview studies to its offering. Today, over 320,000 designers, marketers, product leaders, and researchers, use the platform to deeply understand their audience and move in the right direction - faster.
UsabilityHub rebrands to Lyssna. (L-R) Co-founders Tristan Gamlis, Mateja Milosavljevic (CEO) and Nicholas Firth-McCoy
The company cited recent product expansion and a broader vision for the reason behind the change. The new name, Lyssna, means 'to listen' in Swedish. The company sees listening as the foundation of human connection and understanding, and therefore at the heart of their experience research mission.
"I couldn't be more excited about this new chapter in our fifteen-year history. Lyssna is more than just a name, it's a commitment to listen, evolve, and be the best platform for conducting experience research." - Mateja Milosavljevic, CEO, Lyssna
Lyssna's experience research platform and extensive research panel helps to put people at the heart of solutions to improve the quality of experiences in the world. Their focus is on human connection and facilitating this in an accessible, iterative, and agile way so that solutions can meet the specific needs, contexts, and behaviors of end-users. Whether that's by providing software solutions allowing companies to conduct this research with their own end-users, or by providing access to end-users for companies who don't have their own audience to test with.
"We're able to get real feedback from customers and remove friction during the testing process." - Nadav Hachamov, UX Researcher at monday.com
Lyssna boasts an impressive portfolio of brands utilizing its solution including monday.com, Klarna, Zendesk, Hilton, Loreal, GoDaddy, and more. With a view to democratizing research, they offer free plans up to enterprise level.
"I'm delighted to bring the Lyssna brand to life. It's an exciting step forward in our growth journey. Our broader vision is the start of a new phase for our brand and product." - Claire Brown, Director of Marketing, Lyssna
The company continues to lead the way in customer support and satisfaction, boasting 4.5 out of 5 stars on G2 and taking the leader position in the user research category for Fall 2023.
Get a daily dose of Asia Bulletin news through our daily email, its complimentary and keeps you fully up to date with world and business news as well.
Publish news of your business, community or sports group, personnel appointments, major event and more by submitting a news release to Asia Bulletin.
More InformationMOSCOW, Russia: This week, Russia became the first country to officially recognize the Taliban as the government of Afghanistan since...
CAIRO, Egypt: This week, both Hamas and Israel shared their views ahead of expected peace talks about a new U.S.-backed ceasefire plan....
WASHINGTON, D.C.: The Trump administration has made public a visa decision that would usually be kept private. It did this to send...
MADRID, Spain: Liverpool footballer Diogo Jota and his younger brother, André Silva, have died in a car accident in Spain. Spanish...
LONDON, U.K.: An unrelenting heatwave sweeping across Europe has pushed early summer temperatures to historic highs, triggering deadly...
President Donald Trump's plans to build a space-based Golden Dome missile defense shield have drawn immediate criticism from China,...
NEW YORK CITY, New York: With just weeks to spare before a potential government default, U.S. lawmakers passed a sweeping tax and spending...
PARIS, France: Fast-fashion giant Shein has been fined 40 million euros by France's antitrust authority over deceptive discount practices...
PALO ALTO/TEL AVIV: The battle for top AI talent has claimed another high-profile casualty—this time at Safe Superintelligence (SSI),...
FRANKLIN, Tennessee: Hundreds of thousands of Nissan and Infiniti vehicles are being recalled across the United States due to a potential...
REDMOND, Washington: Microsoft is the latest tech giant to announce significant job cuts, as the financial strain of building next-generation...
LONDON UK - U.S. stock markets were closed on Friday for Independence Day. Global Forex Markets Wrap Up Friday with Greeback Comeback...