RushLane.com
26 Nov 2021, 01:39 GMT+10
In recent years, Royal Enfield has focused its interest in carving out a larger market share in the mid-size motorcycle segment (250cc - 750cc) globally. In strengthening its reach, today the manufacturer announced start of ops at its local assembly unit and CKD facility in Thailand.
The South-East Asian development furthers RE's ‘commitment to the Asia Pacific Region‘. With operations underway, Royal Enfield now has three local CKD (Completely Knocked Down) units. One in Argentina, and Colombia in Latin America, and now in Thailand. In India, the company operates three manufacturing facilities in Chennai.
Royal Enfield Thai assembly unit
The Thai local assembly unit is located at Gateway City Industrial Estate, Moo 7 Huasamrong, Plaengyao Chachoengsao. And the factory unit will cater to supplies not just to Thai customers but as a distribution hub to other countries in South-East Asia region. This includes Indonesia, Vietnam, etc. The development presents RE with ‘significant advantage and growth opportunities'.
Operations at the new facility begin with local assembly of Himalayan, Interceptor 650 and Continental GT 650 models. The unit is setup in partnership with GPX. At this same unit, other brand motorcycles are also being manufactured / assembled, as can be seen in the photos below.
Royal Enfield entered the Thai market in 2015. Since then, it has been deemed a critical market for the manufacturer. Having entered many a new market in recent years, the company enjoys top position in mid-size motorcycle segment in multiple markets.
This includes Thailand, Australia, New Zealand, and Korea. A consumer base that's growing in Asia Pacific in tandem with a significant retail network in the region is key to growth. Add to this, the new local assembly unit, and Royal Enfield aims for a critical boost for business growth in Southeast Asia.
CKD assembly plant in Thailand
B Govindarajan, Executive Director, Royal Enfield, said, "Royal Enfield has been working extensively to grow and expand the middleweight motorcycling segment globally. With a strategic view to grow the business and cater to increasing demand we have been pursuing our plans to set up local assembly units in priority markets beginning with Argentina in 2020 and then Colombia earlier this year."
"Continuing this journey and marking a first for us in the Asia Pacific region, we are very happy to announce the commencement of operations at the CKD assembly plant in Thailand. A testament to our commitment to the region and the market potential, and to our growing community of riding enthusiasts, this facility will enable us to efficiently cater to the growing demand in the Asia-pacific region, and also become the hub for the rest of Southeast Asian markets."
Get a daily dose of Asia Bulletin news through our daily email, its complimentary and keeps you fully up to date with world and business news as well.
Publish news of your business, community or sports group, personnel appointments, major event and more by submitting a news release to Asia Bulletin.
More InformationISTANBUL/PARIS/BRUSSELS: As searing temperatures blanket much of Europe, wildfires are erupting and evacuation orders are being issued...
VENICE, Italy: Over the weekend, hundreds of protesters marched through the narrow streets of Venice to voice their opposition to billionaire...
PARIS, France: France is taking stronger steps to reduce smoking. A new health rule announced on Saturday will soon ban smoking in...
WASHINGTON, DC - U.S. President Donald Trump on Tuesday claimed Elon Musk's success has been built on government subsidies. Without...
EVERGLADES, Florida: Over the weekend, a diverse coalition of environmental activists, Native American leaders, and residents gathered...
BEIJING, China: China's national soccer team may struggle to stir excitement, but its humanoid robots are drawing cheers — and not...
NEW YORK, New York - U.S. stocks diverged on Wednesday for the second day in a row. The Standard and Poor's 500 hit a new all-time...
NEW YORK CITY, New York: The U.S. dollar continues to lose ground, weighed down by growing concerns over Washington's fiscal outlook...
KABUL, Afghanistan: Afghanistan, long associated with war and instability, is quietly trying to rebrand itself as a destination for...
SANTA CLARA, California: Executives at Nvidia have quietly been cashing in on the AI frenzy. According to a report by the Financial...
NEW YORK, New York - Global stock indices closed with divergent performances on Tuesday, as investors weighed corporate earnings, central...
TORONTO, Canada: Canadian Prime Minister Mark Carney announced late on June 29 that trade negotiations with the U.S. have recommenced...